Get the ‘Cowboy Carter’ Look with Tour-Ready Style from Debenhams Group

Beyoncé is riding high on the UK leg of her Cowboy Carter Tour, serving up fashion that’s as fierce as her vocals. From custom cowboy boots, fringe-filled fits, and denim done the Bey way, fans are stampeding to Debenhams Group for pieces inspired by her show-stopping stage looks.

New data from Debenhams Group – home to Debenhams, Karen Millen, boohoo, MAN, and PrettyLittleThing – reveals a sharp uplift in sales of cowboy boots, suede jackets and denim, following the superstar’s electrifying first show at the Tottenham Hotspur Stadium. As Beyoncé continues her six-night hoedown, Brits are snapping up pieces inspired by her show-stopping style.

Over the last couple of weeks:

• PrettyLittleThing saw a staggering 617% increase in searches for cowboy jackets in May
• Searches on PrettyLittleThing for cowboy jackets surged over 600% in May, overtaking traditional staples like oversized blazers, white t-shirts, and straight-leg jeans. Over the last month, the online retailer also saw increased consumer demand for cowboy hats (+85%) and boots (+53%).
• For urban fashion brand Nasty Gal, shoppers were searching for ‘sequins’, which overtook ‘bikinis’ and ‘co-ords’ as the top searches last week. This was closely followed by ‘western’ and ‘cowboy’ which both saw a 40% increase in searches compared to the previous week.
• Meanwhile, Boohoo womenswear saw an uplift in searches of 40% month-on-month for ‘Jorts’ and denim shorts as fans pay tribute to Beyoncé’s hit “LEVII JEANS”. Boohoo also saw the largest month-on-month increase in: suede jackets - sales up 271% and denim tops - sales up 166%

Dan Finley, CEO of Debenhams Group, said: “Beyoncé’s Cowboy Carter tour is proving to be a powerful cultural catalyst, reshaping style trends almost overnight. Customers are moving from inspiration to purchase faster than ever – trading typical staples for cowboy boots and denim as western fashion takes centre stage. It’s a clear sign of how swiftly cultural movements translate into retail trends and why agility, relevance, and the ability to respond at speed are essential to modern retail.”