At Debenhams Group, bravery means having the courage to challenge the status quo and make decisive moves that propel us forward. We are unafraid to take calculated risks, embrace change, and lead with conviction. As we strive to become a leaner, faster, and more agile business, being brave empowers us to unlock new opportunities, drive growth, and stay ahead in the ever-evolving world of digital retail.

Creativity is at the heart of how we innovate, solve problems, and deliver exceptional experiences. Whether through pioneering technology, fresh thinking, or smart design, we believe in pushing boundaries to surprise and delight our customers. By nurturing a culture where creativity thrives, we turn great ideas into real-world value for our shareholders, partners, and teams.

We believe strong communities build stronger businesses. That's why we prioritise connection, collaboration, and inclusion - within our teams and with those we serve. From our customers to our colleagues, we're committed to creating an environment where everyone feels supported, empowered, and valued. Together, we grow, adapt, and succeed - driven by a shared purpose and a sense of belonging.