About Debenhams Group
Debenhams Group is a leading online fashion group, home to a portfolio of fashion brands, servicing fashion-conscious consumers globally. Debenhams has a long-standing legacy as one of the UK's most recognised retail names; it was founded in 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store.
In 2021 Debenhams was acquired by Boohoo Group plc, an online fashion retailer. Following the acquisition, Boohoo Group rebranded itself in March 2025 to become Debenhams Group. The rebrand preserves the heritage of the Debenhams name and values of Debenhams, whilst aligning the business with Boohoo Group's strategy to operate as a leading online marketplace.
Debenhams Group is an online powerhouse in fashion, home, and beauty, serving millions of customers. Following the rebrand Debenhams Group now operates across five core brands Debenhams, Karen Millen, boohoo, BoohooMAN, and PLT and several labels.
Financial & Operational Statistics
| Year ending February | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Sales | 857 | 1,235 | 1,745 | 1,983 | 1,769 | 1,461 |
| Growth | 48% | 44% | 41% | 14% | -11% | -17% |
| Adjusted EBITDA(1) | 84.5 | 126.5 | 173.6 | 125.1 | 63.3 | 59.0 |
| Adjusted EBITDA Margin | 9.9% | 10.2% | 10.0% | 6.3% | 3.6% | 4.0% |
| Active Customers(2) | 10.7m | 13.9m | 17.8m | 19.9m | 18.0m | 16.2m |
| Number of Orders | 30.5m | 42.2m | 53.4m | 62.4m | 55.5m | 48.5m |
| Order Frequency(3) | 2.85x | 3.04x | 3.00x | 3.14x | 3.08x | 2.99x |
| Average Order Value(4) | £41.29 | £43.50 | £46.06 | £48.16 | £53.32 | £51.68 |
- Defined as profit before tax, interest, depreciation, amortisation, share-based payment charges and exceptional items.
- Defined as unique customers to account for multi-brand shoppers and having shopped in the last 12 months
- Defined as number of orders in last 12 months divided by number of active customers
- Calculated as gross sales including sales tax divided by the number of orders